Home Searchengineoptimization

SEO Basics - DIY SEO Web Building

• DIY SEO Web Building:
  Please Login:
  1. Manage your website include Title, Keywords, Description;
  2. Submission of your company, products or news info for search engine to access;
  2. Easily managing your online contact activity with ease by our Message Center;
  
  Welcome! New User. Join Now!
  
  
• Keyword Research
  What keywords are people searching for?
  Use the SEO Book Keyword research tool to search for popular and Long Tail keywords related to your industry. This tool cross references the Google Keyword Tool, Wordtracker, and other popular keyword research tools. Notice how our keyword tool provides daily search estimates and cross references other useful keyword research tools.
  
  Keyword research tools are better at providing a qualitative measure than a quantitative measure, so don't be surprised if actual traffic volumes vary greatly from the numbers suggested by these tools. When in doubt you can also set up a Google AdWords account to test the potential size of a market.
  
  In addition to looking up search volumes for what keywords you think are important also take the time to ask past customers how they found you, why they chose you, and what issues were important to them in chosing you.
  
  You can also get keyword ideas by doing things like
  checking your web analytics or server logs
  looking at page contents of competing websites
  looking through topical forums and community sites to see what issues people frequently discuss
  Site Structure
  
  How should you structure your site?
  Before drafting content consider what keywords are your most important and map out how to create pages to fit each important group of keywords within your site theme and navigational structure based on
  market value
  logical breaks in market segmentation
  importance of ranking in building credibility / improving conversion rates
  You may want to use an Excel spreadsheet or some other program to help you visualize your site structure. This mini-screenshot from an Excel spreadsheet shows example data for how you might align keywords for a section of a site focused on home based businesses, start ups, and franchise opportunities.
  
  Make sure
  your most important categories or pages are linked to sitewide
  you link to every page on your site from at least one other page on your site
  you use consistant anchor text in your navigation
  you link to other content pages (and expeically to action items) from within the content area of your website
  If you are uncertain how deep to make a portion of the site start by creating a few high quality pages on the topic. Based on market feedback create more pages in the sections that are most valuable to your business.
  
  
• On Page Optimization
  It is hard to rank for keywords that do not appear in your page content, so each page should be organized around the goal of ranking for a specific keyword phrase, with some related phrases and related keywords mixed into the page copy.
  
  Unique descriptive page titles play a crucial role in a successful search engine optimization campaigns. Page titles appear in the search results, and many people link to pages using the page title as their link anchor text.
  
  If possible create hand crafted meta description tags which compliment the page title by reinforcing your offer. If the relevant keywords for a page have multiple formats it may make sense to help focus the meta description on versions you did not use in the page title.
  
  As far as page content goes, make sure you write for humans, and use heading tags to help break up the content into logical sections which will improve the scanability and help structure the document. When possible, make sure your page content uses descriptive modifiers as well.
  
  Each page also needs to be sufficiently unique from other pages on your site. Do not let search engines index printer friendly versions of your content, or other pages where content is duplicate or nearly duplicate.